NEW YORK, Feb. 21, 2025 /PRNewswire/ — Grammy-nominated rapper Wiz Khalifa and world champion surfer-songwriter Makua Rothman have teamed up with Ozium to drop “Clear the Air,” — a bold new single and music video challenging cannabis stigma while celebrating their shared passions for music, surfing and cars.
For over 50 years, Ozium has been a trusted name in air care, originally designed to combat airborne bacteria rather than just mask odors. Over time, it became a go-to for cannabis enthusiasts, earning more than 50 hip-hop shoutouts — including one from Wiz himself.
Makua and Wiz Khalifa. Image by YOU.
Cover art by Madwell
Now, Ozium’s “Clear the Air” campaign — developed with independent creative agency Madwell – embraces this cultural legacy. “This campaign is all about authenticity,” says John Rabenhost, CEO of Niteo Products. “Wiz and Makua embody the brand’s deep-rooted connection to music, lifestyle and self-expression.”.
LISTEN HERE
WATCH VIDEO HERE
DOWNLOAD PHOTOS HERE
CLEAR THE AIR LANDING PAGE
“Clearing the air isn’t just about smoke — it’s about energy, good vibes and keeping things fresh,” Wiz Khalifa said. “I’ve been rocking with Ozium forever, so this just made sense. Whether you’re in the studio, in the car, or just chilling, you gotta keep the air right.”
Ozium campaign also includes a sweepstakes for exclusive merch featuring one-of-a-kind jewelry crafted by the bling legends at If & Co — who also created the Ozium bracelet adorned by Wiz in the music video.
“Back in the day when we were considered ‘bad boys’, our days were surf, sing, smoke, repeat,” said Makua. “Back then it was not only taboo, but illegal, and Ozium was always there to clear the air. Nowadays, we use it to rid our lives of all the insane kid smells ravaging our house and home. Thank you for always being there to clear the air for us, Ozium!”
Watch the music video and enter the jewelry giveaway HERE.
FOLLOW US ON INSTAGRAM
OZIUM MERCH
About Ozium
A trusted brand for over 50 years, OZIUM® got its start as the first air care brand to combat airborne bacteria*. Unlike typical air fresheners that simply mask odors, OZIUM® Cleans the Air You Breathe™ — everywhere from kitchens to bathrooms, garages to sweaty gym bags, and funky cars. Word got out about OZIUM®’s surprising efficacy and it became a stoner’s best friend. We made it into a few rap songs and got a shoutout on a little show called Seinfeld. I guess you could say we’re kind of a big deal. No matter what you’re up to, you know OZIUM® delivers cleaner air. Need proof? Just try it yourself.
About Madwell
10+ years in the industry, and they’re still independent, founder-led, and on a mission to prove that you don’t need to be a 10,000 person holding company to make incredible work that’s incredibly effective. Madwell lives by a founding spirit: Madness well-harnessed is creation (otherwise, it’s just madness). They believe being different makes a difference. Creativity is most powerful when fueled by diversity of thought, experience, and perspective, and Madwell holds themselves accountable for it. Everyone at Madwell is encouraged to bring their unique experience to the table to make creative magic happen, and the result is a visibly tight-knit team that goes above and beyond for each other and for their clients. https://www.madwell.com/
SOURCE Ozium
