Chocolate fans of all ages can enjoy the slate of new and returning treats and experiences starting on March 15.

HERSHEY, Pa., March 12, 2025 /PRNewswire/ — Hop on down to Hershey’s Chocolate World this spring for an egg-celent slate of new and returning events, treats and online exclusives! As families plan to travel via train and car this spring break, the attraction’s locations in Hershey, PA and New York City are easily accessible from major Northeast cities.

The attraction also announces refreshed value packages, saving guests nearly up to $20 when booking online and giving them an opportunity to take in Chocolate World favorites such as Hershey’s Great Candy Expedition, Create Your Own Candy Bar and Hershey’s Unwrapped all in one package for a new lower price. Visit https://www.chocolateworld.com/tickets.html for more details.

“Fandom is in our DNA at Hershey’s Chocolate World and it’s important to us that we continue to provide our visitors with new ways to engage with Hershey’s brands like never before, while also paying homage to what makes the attraction nostalgic for so many,” said Todd Kohr, Senior Manager of Marketing at The Hershey Experience. “This spring, we invite you to stop by and enjoy the exciting and delicious offerings we have in store.”

Hershey’s Chocolate World Spring Offerings

Spring activities kick off at Hershey’s Chocolate World on March 15, and the new and returning offerings are as follows:

NEW Experience

• Breakfast with the Reester Bunny
  • Tickets are available for March 22 – 23 & 29 – 30; April 5 – 6, 12 – 13 & 19
  • Join the Reester Bunny for our 1st annual breakfast buffet! Come hop along and enjoy fan favorites such as the Great Candy Expedition, photos with the Reester Bunny, the Amazing Candy Machine experience, Bunny Hop dance, Egg Hunt and more.

NEW Café Items

New sweets, eats and drinks available this spring include:

• Reese’s Lava Milkshake (Available at the Hershey, PA and Times Square locations.)
  • This rich blend of chocolate ice cream and chocolate milk is layered with Hershey’s Chocolate Syrup, topped with fluffy whipped cream, and rimmed with Hershey’s Chocolate Ganache. To finish, it is drizzled with Reese’s Peanut Butter Syrup and Hershey’s Chocolate Syrup, crowned with a Reese’s Lava Peanut Butter Cup.
• TWIZZLERS PULL ‘N’ PEEL Milkshake (Available at the Hershey, PA and Times Square locations.)
  • Strawberries and cream ice cream blended milkshake, which is then topped with whipped cream, pieces of TWIZZLERS PULL ‘N’ PEEL and colorful sprinkles.
• Kit Kat® Bunnies Mousse Parfait
  • Layers of Kit Kat® Chocolate Mousse combined with fresh strawberries, topped with whipped cream, and finished with a Kit Kat® Bunny.
• Reese’s Spring Sprinkles Cupcake (Available at the Hershey, PA and Times Square locations.)
  • Vanilla peanut butter cupcake baked with rainbow sprinkles, topped with Reese’s Peanut Butter Frosting, additional sprinkles, and a Reese’s Sprinkles Miniature Peanut Butter Cup.
• Reese’s Peanut Butter Pie
  • Graham cracker crust filled with Reese’s Peanut Butter Pie filling, covered in Hershey’s Chocolate Ganache, and topped with whipped cream, chopped Reese’s Peanut Butter Cups, and a Reese’s Miniature.
• Jolly Rancher Infused Rum Punch
  • Jolly Rancher-infused rum blended with Jolly Rancher cherry flavor, pineapple juice, and orange juice for a bold, fruity punch.
• Spring Reese’s Stuff Your Cup Toppings (Available at the Hershey, PA and Times Square locations.)
  • Additional seasonal toppings are added, including Cadbury Mini Rainbow Eggs & Spring Sprinkles

NEW Shop.Hersheys.com Merch Items

• Hershey’s Assorted Easter Basket
  • A festive collection of Hershey Easter favorites, from returning seasonal classics like Hershey-Ets Carrot to timeless treats like the Hershey’s Milk Chocolate Solid Bunny.
• Reese’s Assorted Easter Basket
  • This Easter basket is perfect for chocolate and peanut butter lovers! Designed for Reese’s fans, it’s packed with Reese’s Peanut Butter Eggs, a Reese’s Pieces Candy Carrot, and plenty more, making it the ultimate Easter treat.
• Cadbury Assorted Easter Basket
  • Easter wouldn’t be complete without Cadbury! This basket is packed with fan favorites, including Cadbury Rainbow Mini Eggs Candy Bag, Cadbury Creme Egg Chocolate Candy Bag, and more.
• Assorted Hershey Company Brands Easter Basket
  • This assorted basket features a mix of seasonal favorites, including Cadbury Creme Egg candies, Jolly Rancher Jelly Beans, Reese’s Miniatures with Spring Sprinkles, and more.
• Hershey’s Nuggets Caramel Macchiato (Available starting in May 2025)
  • Hershey’s Nuggets Milk Chocolate filled with caramel macchiato-flavored filling. A globally inspired flavor made in Mexico, available for a limited time in the U.S. 10 oz pouch. You can shop for this item at the Hershey, PA, and Times Square locations.
• Hershey’s Nuggets Cafe Espresso (Available starting in May 2025)
  • Hershey’s Nuggets Dark Chocolate with Café Espresso-flavored filling. A globally inspired flavor made in Mexico, available for a limited time in the U.S. 10 oz pouch. You can shop for this item at the Hershey, PA and Times Square locations.

Returning Fan-Favorite Experiences

• Photos with the Reester Bunny
  • Select dates from March 15^th – April 19^th at the Hershey, PA and Times Square locations.
  • Our new bunny is returning to town, inspired by the beloved Reese’s Peanut Butter Cup! Come visit and grab photos with your family and friends in the World’s Largest Hershey’s Store.
• Sensory Friendly Night
  • March 19th from 5:30-7:30PM
  • Experience the free Hershey’s Chocolate Tour Ride, Create Your Own Candy Bar, and Hershey’s Unwrapped modified for sensory sensitivities. Additional activities include visits with Susquehanna Service Dogs, photos with Hershey Characters and the Reester Bunny! Retail and Food offerings also available.

Check out Hershey’s Chocolate World’s website and social channels for additional information on upcoming offerings, operating hours and attraction news! 

About Hershey’s Chocolate World Attraction
Founded in 1973 with its flagship location in Hershey, PA, the Hershey’s Chocolate World Attraction is the only place to explore Hershey’s beloved brands such as Hershey’s, KISSES, Reese’s, and KIT KAT® 365 days a year, using all five senses.

The attraction offers a sweet world of exclusive treats and fun for the whole family, including iconic experiences such as the Hershey’s Chocolate Factory Tour, Create Your Own Candy Bar, Reese’s Stuff Your Cup, Hershey’s largest candy store and so much more. Hershey’s Chocolate World has locations globally including Hershey, PA, Times Square in New York City, Las Vegas, NV, Niagara Falls, and Singapore.

Hershey’s Chocolate World is part of The Hershey Experience, the direct-to-consumer, experiential division of The Hershey Company that provides food and non-food licensing as well as a one-of-a-kind, exclusive shopping experience on shop.hersheys.com. As part of The Hershey Company, the attraction is committed to operating fairly, ethically and sustainably. 

To learn more visit https://www.chocolateworld.com/home.html 

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SOURCE Hershey’s Chocolate World