Ad Age’s Entertainment and Sports Agency of the Year award recognizes a single agency that has excelled in the sports and entertainment industry
NEW YORK, March 12, 2025 /PRNewswire/ — United Entertainment Group (UEG), a leading global marketing agency specializing in sports, entertainment, and lifestyle, has been named an Ad Age Entertainment and Sports Agency of the Year, as part of the annual Ad Age A-List and Creativity Awards. This prestigious recognition highlights UEG’s innovative approach, strategic affiliations, and continued impact in the evolving sports marketing landscape.
United Entertainment Group named Ad Age Entertainment and Sports Agency of the Year
With a deep-rooted commitment to blending culture, creativity, and commerce, the agency’s success is driven by its ability to craft dynamic campaigns, activate influential partnerships, and leverage cutting-edge insights to connect brands with fans in meaningful and authentic ways.
“This award is a testament to our team’s passion, dedication, and ability to push the boundaries of what’s possible in entertainment and sports marketing,” said Jarrod Moses, Founder & CEO of UEG. “We are honored to be recognized by Ad Age and remain committed to delivering breakthrough solutions that drive impact for our clients and the industry.“
Over the past year, UEG has spearheaded groundbreaking initiatives across major global sporting events, collaborated with top-tier athletes and leagues, and helped brands navigate the shifting dynamics of fan engagement. Standout campaigns include the creation of Samsung’s three-part docuseries on the surfing, skateboarding and breaking events that took place at the Paris Olympics, co-created with the World Surf League, Street League Skateboarding and the Pro Breaking Tour as a part of Samsung’s overarching “Open Always Wins” Olympic and Paralympic campaign; co-opting Super Bowl-featured food with Frank’s Red Hot in partnership with Eagles fan-favorite player Jason Kelce; unveiling the Naomi Campbell-inspired BMW XM Mystique Allure at the 77th Annual Cannes International Film Festival; and many more projects that redefine how brands engage with sports audiences. From innovative sponsorship activations to purpose-driven storytelling, UEG continues to set the standard for excellence in entertainment and sports marketing.
The Ad Age Entertainment and Sports Agency of the Year recognition underscores UEG’s role as a leader in shaping the future of sports marketing and reinforcing its influence within the industry.
About UEG: United Entertainment Group is a global entertainment, sports, and lifestyle agency and part of the DJE Holdings Network. UEG creates breakthrough marketing with the people, properties, and platforms that shape culture, and has been recognized with industry awards including Cannes Lions, Clios, OneShow, Sabre Awards, Tellys, and more. UEG, founded in 2007, is headquartered in New York with offices in Los Angeles, Chicago, Miami, Dallas, London, Hamburg, Sydney, and Tokyo and works with FORTUNE 500 companies, celebrities, athletes, and leading media properties. For more information, visit www.uegworldwide.com.
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