Goody TRU is a creative collaboration that honors the unique vision of some of today’s most compelling women artists while also celebrating individuality and self-expression.

NEW YORK, March 19, 2025 /PRNewswire/ — Goody, the go-to brand for hair accessories, is giving artists a powerful new platform with two limited-edition collections in collaboration with Domonique Brown of DomoINK and Rachael Skidmore of Made by Maeberry. Available exclusively at Walmart and Walmart.com, these collections bring fresh artistic voices to new audiences through bold, expressive designs. 

Now in its third year at Walmart, Goody TRU continues to surprise and delight shoppers with fresh, unexpected collaborations that turn everyday accessories into statement pieces. By bringing unique artistic perspectives to the beauty aisle, Walmart is making it easier than ever for customers to express themselves in new and exciting ways.
Goody TRU merges the brand’s innovation with the creativity of diverse artists, transforming hair accessories into a canvas for storytelling—connecting people to art in an entirely new way. 

DomoINK Collection ($4.94 – $11.94):
A fusion of bold and playful design, featuring combs, scrunchies, bonnets, bows, and hair ties in deep purple, mauve, and green. Domonique Brown’s use of earthy hues and strong figures turns everyday essentials into statement pieces. 

Made by Maeberry Collection ($4.94 – $9.94):
A burst of sunshine across clips, brushes, headbands, bows, and hair ties in vibrant yellows, purples, oranges, and greens. Known for her handcrafted polymer clay designs, Rachael Skidmore’s pieces radiate warmth and individuality. 

“We are thrilled to collaborate with such visionary artists to bring these fresh, bold perspectives to our customers. Domonique and Rachael’s vibrant designs perfectly embody Goody’s mission of empowering self-expression through style. These collections are an exciting new chapter for Goody TRU, and we are proud to share them with the world,” said Ashley Campanaro, Senior Brand Manager of Goody. 

Shop the Collections:
The Goody TRU x DomoINK and Goody TRU x Made by Maeberry collections are available now, only at Walmart & Walmart.com. 

For more on the collaborations, follow along at @goodyhair, @domothecreative, @madebymaeberry 

About Beauty by Imagination:
At Beauty by Imagination (BBI), we are driven by passion, curiosity, and a relentless pursuit of innovation. With a rich legacy of iconic, founder-led hair brands such as Goody, Wet Brush, Ouidad, Bio Ionic, and CURLS, we are more than just products—we are a global community of dreamers and creators dedicated to making beauty accessible to all. From pioneering styling tools to groundbreaking haircare solutions, BBI continues to empower confidence and joy, ensuring that every hair moment is a step toward healthy, beautiful hair.
www.bbicompany.com 

About Goody:
Goody is your trusted hair accessory brand, designed to help you style with confidence for all of life’s moments. With a legacy of innovation and quality, we create durable, stylish, and affordable accessories that inspire creativity and self-expression. Whether you’re elevating your everyday look or preparing for a special occasion, Goody empowers you to embrace every style with ease—because when you look good, you feel Goody!
www.goody.com 

SOURCE Beauty by Imagination