O Positiv’s launch at CVS, the largest pharmacy chain in the US, comes a year after the brand’s launch in Target and marks the continued expansion into big box retailers nationwide furthering their commitment to reaching all women with solutions for often overlooked health concerns.
LOS ANGELES, April 1, 2025 /PRNewswire/ — O Positiv Health, the makers of the #1 Vaginal Probiotic nationwide, launches nationwide at CVS and CVS.com – its second major retailer since launching at Target in 2023.
O Positiv Health remains dedicated to its mission of prioritizing and advocating for women’s health by providing effective solutions for health concerns that have been historically overlooked.
Their extensive product range is dedicated to addressing issues related to hormonal, vaginal, digestive, urinary, menstrual, and menopausal health. O Positiv has established its place as the leader in hormonal health with its broad portfolio of symptom-targeting products that support women from their first period to well beyond their last.
“O Positiv wants to meet women where they are, which is why expanding into CVS is such an exciting milestone for us,” says co-founder Brianna Bitton. “With their vast network of conveniently located stores, we have the opportunity to help even more women on the go—bringing them the products they need to feel their best, right where they shop. CVS’s commitment to accessible health and wellness makes them a perfect partner in our mission to empower women through better health.”
O Positiv Health will launch in the endcaps of 706 CVS stores and on CVS.com with their best-selling products below:
URO Vaginal Probiotic, $31.99
- #1 Vaginal Probiotic in the US1
- Supports healthy vaginal odor, vaginal pH, and vaginal flora
URO Urinary Tract Capsule, $31.99
- Promotes urinary tract health & comfort
- Helps flush your urinary tract
- Supports normal urinary frequency
FLO PMS Relief Gummy, $34.99
- #1 PMS Relief Gummy in the US2
- Helps alleviate hormonal bloating, mood swings, and cramps
FLO PMS Complete, $34.99
- Immediate multi-symptom relief from PMS headaches, backaches, cramps, bloating, and fatigue
MENO Menopause Relief Gummy, $42.99
- #1 OBGYN recommended relief gummy in the US
- Helps target hot flashes, night sweats, mood swings, and occasional sleeplessness
MENO Vaginal Moisture Supplement, $31.99
- Supports healthy sexual function, vaginal moisture, arousal, and mood
About O Positiv Health
O Positiv Health is a brand dedicated to prioritizing women’s well-being by offering effective products that address health issues historically overlooked. The brand’s lineup includes OB/GYN-recommended solutions like the MENO Menopause Gummy, the #1 supplement for menopause relief3, as well as best selling FLO PMS to help uncomfortable PMS symptoms and URO VP4, a vaginal probiotic designed to combat vaginal odor. With more than 17,000 five-star reviews on both OPositiv.com and Amazon.com5, O Positiv Health is on a mission to challenge taboos and provide solutions for vaginal, skin, digestive, menstrual, and menopausal health.
To further advocate for women’s health, O Positiv Health works closely with the American Cancer Society and is the leading sponsor of their annual 5K walk in Santa Monica, California.
Shop the full O Positiv line at OPositiv.com and follow O Positiv on Instagram and TikTok at @opositiv.
Press Contact:
Shauna Aminzadeh/Break Point
[email protected]
_______________________
1 Source: Byzzer FMCG retail sales + Junglescout Amazon sales for vaginal probiotic products, 30 days ended 12/15/2024
2 Source: Target Corp-RMA L26W Ending 11.3.24
3 Source: Among US OB/GYNs in an IQVIA ProVoice Survey
4 Source: Among US OB/GYNs in an IQVIA ProVoice Survey
5 Source: Aggregated review count across DTC, Shop App, and Amazon for all products as of 11/10/2024
SOURCE O Positiv
