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Getting fans closer to unforgettable music experiences — because together sounds better.
CHICAGO, April 3, 2025 /PRNewswire/ — White Claw® is shaking up live music in 2025 with the return of White Claw Sessions, a multi-city concert series bringing fans closer to the artists they love ahead of the biggest music festivals in the U.S. Set to make waves this festival season like never before, this year’s lineup delivers unforgettable performances, career-defining moments, and a front-row seat to the artists shaping today’s sound. Because just like cracking open a cold White Claw, music is about shared moments that bring people closer together.
White Claw® is bringing music fans together this festival season with unforgettable music experiences, White Claw Sessions — because together sounds better. (Photo Credit: RJ Shaughnessy)
GRAMMY® Award-winning powerhouse Maren Morris will kick off White Claw Sessions, a multi-city concert series bringing fans closer to the artists they love ahead of the biggest music festivals in the U.S, with an exclusive performance on April 10 at The Saguaro Palm Springs. (Photo Credit: Ashley Osborn)
Like White Claw®, chart-topping singer-songwriter Myles Smith is passionate about bringing people together through music to foster true, meaningful connections with his fans. Myles will headline the White Claw Sessions stage in Austin on October 9 as part of White Claw’s multi-city concert series. (Photo Credit: Sam McMahon)
White Claw® & world-renowned DJ duo Loud Luxury are inspiring listeners to discover new artists or see their favorite acts through the White Claw Sessions multi-city concert series. Loud Luxury will headline the White Claw Sessions stage in Chicago on July 30. (Photo Credit: Arfa Khatri)
Now in its second year, White Claw Sessions is giving fans access to today’s most electrifying artists with more exclusive sets, fresh talent, and a next-level festival experience. Headlined by GRAMMY® Award-winning powerhouse Maren Morris, world-renowned DJ duo Loud Luxury, chart-topping singer-songwriter Myles Smith, and more, White Claw Sessions will bring fans closer together in an intimate setting designed for real connection, leading up to some of the biggest festivals in the country in cities like Palm Springs, Chicago, Miami, Las Vegas and Austin.
“White Claw Sessions is going to be a special moment for fans,” said Maren Morris. “White Claw has such a presence at music festivals, so getting to kick off White Claw Sessions with Maude Latour opening the show, makes this even more exciting. What I respect most is that White Claw isn’t just showing up — they’re actually creating a platform for rising artists. I’m proud to be a part of an event that’s not just about great music, but about bringing fans and artists together in a way that feels authentic.”
White Claw isn’t just setting the stage, it’s shining a spotlight on the next generation of artists. This year, the brand is elevating rising talent by introducing Next Wave Artists, a first-of-its-kind initiative spotlighting the next generation of hitmakers ready for their big moment. Next Wave Artists — Maude Latour, Paco Versailles, Abraham Alexander and more — handpicked for their talent, cultural influence, and ability to bring people together, will take to the White Claw Sessions stage, opening for chart-topping headliners just days before the biggest festivals of the year.
“White Claw has always been about bringing people together — whether it’s cracking a cold Claw with friends or feeling the electrifying pulse of live music,” said Kevin Brady, Vice President of Marketing, Mark Anthony Brands Inc. “With White Claw Sessions, we’re creating unforgettable moments with trailblazers like Maren Morris, rhythm finders like Loud Luxury, soulful hitmakers like Myles Smith, and more. And with our Next Wave Artists, we’re championing the next generation of musicians and creating incredible shared experiences along the way. Just like a variety pack, this year’s White Claw Sessions lineup delivers an incredible mix of sounds music lovers won’t want to miss!”
Fans can find White Claw at iconic music moments and destinations this year at:
- White Claw Sessions: All about fostering connection through music with free intimate performances ahead of the biggest summer music festivals.
- White Claw Sessions will kick off on Thursday, April 10, at The Saguaro Palm Springs from 6 p.m.-10 p.m. PST with an exclusive live performance featuring Maren Morris and Maude Latour.
- On May 15, the next White Claw Sessions concert will take place the day before EDC Vegas at Ayu Dayclub from 6 p.m.-10 p.m. PST.
- White Claw Sessions will continue to bring fans closer to the music they love with additional concerts in Chicago at Morgan Manufacturing on July 30, Austin at Fair Market on Oct. 9, and Miami in December.
- White Claw Shore Club: At this year’s top summer music festivals, like Coachella, the White Claw Shore Club exclusive pop-up will bring fans together with immersive photo ops and the Grab Life by the Claw™ Machine for epic prizes on the festival grounds. Dance, vibe, and celebrate with your crew — all while enjoying ice-cold White Claw, available for purchase.
- Billboard: The global music media brand will bring White Claw Sessions to life with exclusive content:
- A high-energy, behind-the-scenes interview series will take fans inside the world of Sessions headliners as they approach the stage, dropping on Billboard.com, Billboard social, and WhiteClaw.com.
- A compelling docu-series will dive into the journey of Next Wave Artists, giving a deeper look at their rise in music, streaming on WhiteClaw.com and amplified by Billboard social.
- Boiler Room: As the globally recognized music platform brings electrifying DJ performances to cities across the U.S., White Claw Surge will power the energy in Miami, Austin, Los Angeles, and Washington, D.C. as the official hard seltzer partner. The partnership kicks off today in Miami with a live performance by GRAMMY®-nominated pop icon Kesha, leading up to her highly anticipated album debut this summer.
Visit whiteclaw.com/music to RSVP for free, first-come, first-serve access to White Claw Sessions, and join the Shore Club loyalty program for more White Claw perks. To learn more, follow @WhiteClaw on Instagram, or visit whiteclaw.com/music.
ABOUT WHITE CLAW
White Claw® Hard Seltzer is the leading hard seltzer in the U.S. – larger than all other seltzer brands combined – known for pure, crisp refreshment. White Claw® is now available in 18 international markets and has a category-leading position across the board. Visit http://www.whiteclaw.com and follow @WhiteClaw for more information.
Please Drink Responsibly. All registered trademarks used under license by White Claw Seltzer Works and White Claw Spirits Co., Chicago, IL.
ABOUT BOILER ROOM
Boiler Room is an independent music platform and cultural curator, connecting club culture to the wider world, on screen and IRL through parties, film, and video.
Boiler Room started with a webcam taped to a wall, opening a keyhole into London’s underground. Since 2010, we’ve built a unique archive spanning over 8000 performances by more than 5000 artists across 200 cities, reaching more than 283+ million per month. Today, Boiler Room remains true to that history. They support emerging artists, tell stories from the fringes, and connect local dance floors to the wider world.
ABOUT BILLBOARD
Billboard is the ultimate barometer of success in music. Through its iconic charts, breaking news, thought leadership, multi-platform storytelling and world class events, Billboard tracks the world’s top musicians and the business that powers them. Since its origin in 1894, music leaders and fans across the world look to Billboard as the most trusted source for music information, spanning more than a dozen countries and published in 10 languages. The prestigious Billboard Music Awards are the only premium awards ceremony that recognize musicians for their undeniable achievements on the Billboard charts, using pure data to determine the winners, rather than relying on opaque committees or undisclosed voters to select the honorees giving fans maximum impact at each year’s ceremony, as Billboard’s chart data measures fans’ engagement with their favorite music. Billboard’s other premium experiences range from the Billboard Power 100 to Billboard Women in Music, Billboard Latin Music Week, and Billboard Live, which connects the most impactful artists and industry leaders with fans from all cultures and corners of the globe.
SOURCE White Claw
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