Skincare Meets Skill
This isn’t just about looking good. FlyQuest’s mission has always been to make the gaming space better, and that includes how players take care of themselves. BRMUD’s performance-driven skincare fits right in. It’s bold, effective, and designed for a generation that wants to look and feel their best, both on and off camera.
“This partnership with FlyQuest is not just about skincare—it’s about shifting the culture. Today’s gamers are confident, expressive, and care about how they show up both on and off screen. BRMUD brings them a skincare routine that’s high-performance, just like they are. Together with FlyQuest, we’re proving that skincare is a skill—and every player deserves a ritual that matches their game.” Donghwan Kim (KoMa Media, CEO) and Head of Marketing US, BRMUD
From Viral Buzz to Real Results
After a viral moment with Cardi B, BRMUD has sold over 200,000 units in just five months. Backed by 4.5+ star reviews and powered by mineral-rich mud from Boryeong, Korea, the brand is delivering smoother texture, tighter pores, and a visible glow — all with a clean, modern formula.
A Bold New Crossover
At the heart of this collaboration is Paul (Gihyeon) Cho, VP of Partnerships at FlyQuest, whose track record includes successful collaborations with top-tier Korean brands and talents. This partnership marks a bold and innovative crossover between K-beauty and esports — a first-of-its-kind project built to open new markets and spark fresh cultural conversations.
FlyQuest and BRMUD aren’t just blending industries — they’re creating culture. This partnership will come to life through content and live events that bring skincare into the gaming space in a fresh, fun, and community-driven way. From curated prize packs to a reimagined take on self-care, fans can expect a collab that feels as good as it looks.
The BRMUD brand’s U.S. expansion is being led by former StarCraft II champion Donghwan Kim (viOlet), who now heads KoMa Media, a Los Angeles-based marketing agency focused on K-beauty and F&B.
Take the full tour of BRMUD’s U.S. skincare lineup at brmudus.com.
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SOURCE FlyQuest
